The Blair Witch Project is a found-footage horror film directed by Daniel Myrick and Eduardo Sánchez. It became a cultural phenomenon due to its unique filming style, low-budget production, and highly effective marketing campaign. The film is often credited with popularizing the found-footage genre in modern horror cinema.

The story follows three film students—Heather (Heather Donahue), Mike (Michael C. Williams), and Josh (Joshua Leonard)—who venture into the Black Hills forest in Maryland to make a documentary about a local legend known as the Blair Witch.

As they explore the woods, strange and unsettling events begin to occur. They become lost, and tensions rise as they encounter eerie sounds, strange symbols, and increasingly disturbing occurrences.

The film’s tension builds through its minimalist approach, relying on atmospheric dread, the actors’ improvisational performances, and the audience’s imagination rather than traditional horror effects. The narrative culminates in an ambiguous and haunting conclusion, leaving much of the mystery of the Blair Witch unsolved.

The Blair Witch Project is praised for its realism, raw style, and ability to evoke fear with very little on-screen violence or special effects. The film became a box office success and a landmark in independent filmmaking, setting a standard for low-budget horror and cementing its place in pop culture history.